Morley Design Group was responsible for the development of the New Zealand China Council brand, helping in their role to retain and build strong and resilient relationships with China, with a commitment to enhancing the New Zealand China relationship for the benefit of both countries. The New Zealand China Council’s mission is to draw together leading New Zealand organisations and New Zealanders’ engaged with China to advocate for the strongest possible relationship and to co-ordinate public and private sector effort to ensure the relationship achieves its full potential.